Online Marketing/Manipulation

*All opinions expressed are mine and mine alone. I do not have issue with how anyone else runs their business, the following is a statement regarding decisions I have made with regard to how I choose to conduct my own business.*

So for the last few days, I have been thinking about online marketing and my feelings towards it. For those of you that don’t run your own business or play in the entrepreneurial space, I will let you in on a secret.

You are being manipulated, in fact we all are. If you have ever handed over some of your hard earned cash or given your email address to an individual or organization after reading/seeing/hearing one of the following phrases (as an example), then you have been manipulated.

· Limited time only

· Only 3 spots left

· Hurry before it’s too late

· Just for you


· Today only

· Enter your details here to receive your FREE….

· Only $1/$2 etc

· Sale on NOW

This alone is not the news, I’m sure, dear reader, you are aware that many tactics are used to help you part from your money.

This marketing, exampled above, plays into our fears, our fear primarily of missing out, or being left behind, FOMO as it is called, is a powerful motivator for many and those selling know this. I have spent the last two years learning about people, how they decide things and how their brains work, mostly about how much of a role the subconscious plays in our everyday lives.

We make most decisions from our emotional ‘left’ brain, specifically, in this case buying decisions. However, our speech and language centre is in our ‘right’ brain. Ever been so angry you couldn’t speak? So wowed that ‘I have no words’? This is because emotion doesn’t have language skills, it’s a ‘feeling’. Imagine you buy a pair of beautiful shoes (maybe a motorbike/console games/something you had to have), they are just gorgeous/awesome/amazing. You bought it because you ‘fell in love with it and HAD to have it’. Then after the purchase, you justify it with language, ‘Yeah but, I did NEED another pair of those shoes because….’, ‘It’s a limited release and they won’t make any more of them’, etc. We have all done it. We buy on emotion, either moving towards something we must have or because we don’t want to miss out on having it.

There are many books and courses available on the psychology of marketing and selling. My Facebook feed and email are bombarded with ‘systems’ to help me ‘increase sales’ and ‘get more clients’ in my ‘sales funnel’. ‘Sales funnel’, consumers/customers/clients have become a commodity. I have been taught how to create an advertisement in Facebook or Google, to get you, dear reader, to ‘click’ and be taken to a ‘landing page’ with an ‘opt-in’ where you will have to give me your name, email, and perhaps mobile number to access a FREE report/ebook/quiz results/checklist/etc. You will then be ‘subscribed’ to my ‘list’, from where I can then keep sending you the next piece of marketing ‘content’ I have created. It takes 7-11 ‘points of contact’ for people to make a purchase, I have been taught. A point of contact is any time you are experiencing my business, expertise, read something I have written, watched a video, speak to me on the phone, for example.

The reason I am telling you all this, and risking serious unpopularity in my peer group, is because, I can’t do it to you.

After over a decade as a Paramedic, consistently voted, ‘the most trusted profession’ in various states and countries, year after year, I can’t knowingly manipulate you. I must practice my business with the same honesty and integrity as I have always done in my previous roles.

I have really struggled with this decision as I DO need more clients, I DO want to bring in income for my family, but more important than all of that, I HAVE TO be able to live with myself. It has been implied, by a very small minority, that my ‘business’ The PTSD Coach, could be seen as taking advantage or cashing in on the suffering of my former colleagues and those in similar roles. My belief is, if I manipulate you, my beautiful potential clients, into engaging with me by using what I know about how you ‘decide to buy’, then I would be.

And I won’t do it. I can’t do that and look at myself in the mirror with pride.

In conclusion, you will not see a box that looks like this anywhere else on my website (this is just a model).

The picture on your left isn't me! But don't let that stop from feeling connected and warm towards her.

While you are feeling warm and fuzzy, click the button below to receive my free thing.

Free thing!

That I may or may not

have written

You will not see ‘offers’ from The PTSD Coach on social media, I will share my own videos, blog posts and openings for new clients.

What you will see is that I will have a 30 minute conversation with you at no cost, so see if we are suited to working together.

My sessions are $200 each and go for around an hour (sometimes longer if you need it- everyone leaves feeling better than when they walked in).

I am putting together an online personal development course, modelled closely on the exact processes that helped resolve my PTSD, this course will have a cost, one cost, for everyone, regardless on when you ‘join’.

If you want things for free, please visit my ‘Resources’ page where you will find videos expressing my opinions and positions on PTSD related topics, I hope these help you decide that I am the right person to help guide you on your Path to Recovery.

I will run this business from the heart, with the same honesty and integrity that I had when I was a Paramedic. I trust that this will be appreciated and understood and those that want genuine, well-intentioned assistance will find me and be brave enough to make the call/send a message/email me.

With love, light, honesty and integrity,

Lisa ‘The PTSD Coach’ Westgate

Click Here to Leave a Comment Below
Mark Nelson - March 20, 2017 Reply

Hi Lisa, read the blog and understand. I don’t ‘ambulance chase’ as a freind of mine (Veteriarian) put it, in regards to me chasing up business for my dog memorials by responding to deceased dog posts (with my service or making memorials). This is’nt for the same reasons you mentioned, it’s purely because I haven’t got around to it yet and am supplemented by my primary work (ADF). Your reasons are to put food on the table and pay bills and I totally get it and wouldn’t begrudge anyone who did. Thanks for your honesty is what I’m sayin. I’m not gonna patronise or lecture you accept to say good luck on establishing your business. Dave & Kate (from Picking up the pieces) based in Canberra here have worked hard, picked up contracts with AFP and ADF and love what they do. You love what you do and have been through the struggles of the black dog as they have. I will keep an eye out for Victorian based Govt grants (via a log in I have for 12 months if that would help). All I will say is study/learn and invest in yourself. travel to the US (or Europe) to where the cutting edge of PTSD research is being done in the Army and EMS sector. I know dog handlers who are even studying K9 PTSD in a bid to get into therapy K9s. I should too, since I’m a qualified handler and suffer from the affliction, but am focussed on other business areas. In a nutshell. You keep doin ‘you’ and we will all see past the cookie cutter snake oil salesman in the industry and your work will speak for itself and hence establish you in the industry. God Speed.

    theptsdcoach - March 20, 2017 Reply

    Hi Mark, thanks so much for your support. I would love to connect with Dave and Kate from Picking up the Pieces if you were happy to share this page with them. There is a grant from Sane called the Hocking grant I am going to apply for. With it, I would love to do exactly as you suggest and get to Canada and Boston to study PTSD Recovery Centres that get results there, with a view to establish one here. We must stay together as a ‘tribe’ of those making a difference in this area. Thanks again for taking the time to comment here! Lisa. x

Les - March 22, 2017 Reply

Hi Lisa, love the article!
I had the pleasure of getting to know Lisa during our NLP training and I have to say Lisa is a passionate client advocate who always brings a massive level of effort and commitment to her coaching. This article is exactly that! No BS, just straight talking from someone who knows her stuff!
Thanks for a great read Lisa.
If you are looking for a PTSD coach I can honestly say that Lisa will step up and deliver.


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